追求夢想、實踐目標，是所有創業者共同的追求。敢於做夢已經不是一件容易的事情，逐夢的過程更堪比一場壯闊的冒險，如果沒有過人的勇氣和意志力，是無法成就這一切的。當創業者善用這些特質的時候，能夠驅動一群人為了理想而努力，不斷克服眼前的困難，最終達成看似不可能的成就。不可否認地，這種征服的快感有種難以形容的魔力，也是推動許多創業者的最大動力。​

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可是，有時候我們也必須停下來想一想，眼前這些我們拼命想拿下的堡壘，是否真的是正確的目標？還是只是被理想過度包裝美化，卻偏離本質的目的地？如果我們忘了時時提醒自己退一步來客觀思考、重新校準方向，只是一味的往前衝，就容易不知不覺陷入白花力氣的窘境當中。而在衡量目標時，我認為最需要被納入考慮的重要條件，便是檢視手上目前既有的資源和優勢有哪些，再決定訂立什麼樣的目標與行動方案能夠做出極大化的效益。​

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舉例來說，對草創初期的新創而言，「改變使用者習慣」這樣具有顛覆性和革命性的理想固然誘人，但其所伴隨而來的巨大阻力，包括教育市場所需投入的龐大資金、人力、資源和時間，以及克服使用者心理慣性的難度等等，往往都被嚴重低估了。在所掌握的資源與自身能量還不足的時候，或許「優化使用者體驗」是更可能實際可行的方向。而當不斷以現有的資源角度來思考、擬定計畫並逐步達成的時候，最後還可能發現許多一開始設想的目標或許不是唯一解。​

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對創業者來說，有十足把握能拿到的80分，比不一定能得到的100分更重要。因為這不僅能讓團隊有明確可行的方針，體驗達成各個目標的成就感、凝結士氣，也能有效減少追求虛幻目標所花費的資源，以及無形中被消耗的心態。​

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不只是對創業者，我自己在個人生涯中也大大地受益於這樣的思維。我從來不先預先設想遠大的目標，而是在每一次的選擇裡專注在當下手邊有的資源、思考如何將這些優勢發揮出最大的效益，最終讓成果帶我走向人生的下一個篇章。而這個思維，讓我一路從運動員成為創業家，最後成為投資人，踏上一段我從未想像過的旅程。回頭看，這個思維帶給我的祝福，也遠遠超過了我的預期。因此，我也想把這個心法分享給所有創業的朋友們，一起加油！​

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Aim for the achievable goals, not moonshots ​

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Transforming game-changing ideas into reality is the pursuit of every entrepreneur, one demanding a deep store of courage and willpower. When someone possesses these qualities, they have the power to inspire and mobilize a group of people towards realizing that idea, and that feeling of victory when it happens is magical! ​

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However, it’s imperative that we don’t get too caught up in our dreams to pause and evaluate if we are pursuing an achievable goal or an ideal wrapped in a fantasy. If we don’t stop to consider and recalibrate our direction every once in a while, we might end up spending all of our energy on an empty pursuit. Only when we take a practical look at the resources and product advantages that we have on hand can we set goals and action plans that will deliver real results. ​ ​

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Let’s consider the example of an early-stage startup with the bold objective of “changing user habits”. An appealing prospect, for sure, but one that will definitely be met with much resistance. Startup teams too often grossly underestimate the huge amount of capital and resources it takes to build paradigm-shifting products. When we lack these things, perhaps “optimizing user experience” is a more practical goal. And when you look at things from the perspective of what resources you possess right now, you might discover that many of the objectives you laid out at the beginning are not the only ones you should be working on. ​

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For startups, it's far more important to aim for 80% success on a goal you can definitely achieve rather than 100% on the one you might not. The feeling that comes with achieving smaller, realistic goals not only gives your team a very clear and actionable direction, but spares you the financial and emotional damage that can come with chasing a fantasy. ​ ​ ​

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Even my own career as an investor has benefited tremendously from this concept. I never set distant goals I’m not sure I can achieve, and every choice I make is based on the resources I have on hand. Each achievement serves as the marker of a new chapter in my life. ​ ​

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This thinking aided me along my very unanticipated journey from athlete to entrepreneur to investor, and the blessings have far exceeded my expectation, which is why I am so passionate about sharing this idea with all my entrepreneur friends.